Boutique agency. Big brand impact.
At EvergreenCSD, you get the best of both worlds: deep relationships with a close-knit team who truly gets to know your business, and decades of big brand experience that drive effective, results-focused communication. We’re real people, and we care. That human touch is at the heart of everything we do.
Why EvergreenCSD?
Our name says it all. Inspired by the enduring strength and resilience of the trees around us, we create communication solutions that stay relevant, fresh, and sustainable over time. And because we care about the natural world as much as the human one, we bring that same intention into how we work—with purpose, with care, and with respect for the environment.
Consulting
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Strategy
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Design
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Engaged Culture / Brand Growth
What We Do
Our Methodology: Aligning Strategy with Business Realities
We follow a four-phase methodology to ensure that every strategy we develop is custom-made to fit the needs and capabilities of our clients. This approach allows us to design and deliver programs that are relevant, resource-conscious, and results-driven:
1. Assessment
We start by understanding the current state. Through focus groups, surveys, and discovery sessions, we gain insight into employee perspectives, organizational goals, and existing communication dynamics. This phase helps us identify opportunities, gaps, and potential barriers.
2. Collaborative Developmen
Next, we work closely with our clients to co-develop the strategic approach. Our collaborative model ensures that the solution is creative and engaging and aligned with company culture, operational realities, and long-term goals.
3. Campaign Execution
With strategy in hand, we partner with key stakeholders and onsite program owners or champions to implement the campaign. From content creation to deployment, we manage the process to ensure messaging is on-brand, actionable, and impactful.
4. Post-Assessment & Validation
Finally, we circle back to evaluate the program’s effectiveness. We measure understanding, engagement, and behavioral shifts using qualitative and quantitative feedback, making refinements if needed to keep things on track.
This structured yet flexible approach helps us build strategies that are not only creative but also grounded, scalable, and sustainable.
Traditional Media
Deliverables:
+ Logo/Brand Identifier
+ Communication Centers
+ Magazine/Catalogues
+ Publication Design
+ Brochures
+ Letterhead/Business Cards
+ Posters
+ Billboards
+ Package Design
+ Vehicle Wraps
+ Branded Clothing & Promotional Product
Digital Media
Deliverables:
+ Training & Awareness Modules
+ Website Design
+ Smart Signage
+ eCommercials
+ ePosters/eNewsletters
+ Videos
+ Animated Videos
+ Custom Photography
Whether you're looking to energize internal communications or launch bold, eye-catching campaigns, we've done it—and we’ve done it well. Some of North America’s most recognized brands trust us to create communication strategies that get noticed and drive real action—by employees and consumers alike.
Internal Communications
People instinctively want to feel safe, supported, and connected at work—it’s in our nature. However, without the right information and a clear understanding of what’s expected, even the most well-meaning employees can disengage.
Whether you're reinforcing safety, rolling out a new initiative, or looking to boost engagement, we help you meet your goals by designing communication strategies, campaigns, and creative solutions that align with how people think and feel.
Marketing and Advertising
From initial brand creation to bold brand overhauls to engaging campaigns and full-scale magazine design, we create sharp, strategic advertising that cuts through the noise, aligning messages, visuals, and media to spark connection and drive brand impact.
Custom Corporate Communication Solutions
Asset Protection: Protecting What Matters
When employees are informed, engaged, and aligned, they make fewer mistakes, follow procedures, and protect your company’s assets as if they were their own.
With decades of experience in helping clients protect their people, property, and profits through employee communication and engagement, we can help you:
Reduce costly operational errorsPrevent losses due to internal and external theft
Build a culture of honesty and accountability
Boost compliance with policies and procedures
Our strategies are designed to do more than inform—they shift behavior, build trust, and deliver measurable results.
Workplace Health & Safety: Built for People, Backed by Strategy
A strong safety program isn’t just about policies—it’s about people. It protects your team, boosts morale, and strengthens your culture from the inside out.
When employees understand the how and why behind safety protocols, they’re more likely to follow them. They can recognize potential hazards, avoid risky behaviors, and take proactive steps to prevent accidents before they happen.
Let us help you create a culture where safety is second nature—reducing risk, preventing injuries, and building trust across your organization.
Sustainability Starts with Your People
Sustainability goals don’t succeed in a vacuum—they succeed when every employee knows how they can contribute, and why it matters.
We create communication tools that empower your workforce to make smarter, more sustainable choices that protect the planet and your bottom line.
When employees understand the “why” behind your sustainability strategy, they’re more likely to act and inspire others to do the same. We help make that happen through clear, compelling communication that drives real behavior change.
Smart Data Security Starts with Awareness
In today’s digital world, data security is everyone’s responsibility. We help organizations protect sensitive information through engaging, easy-to-understand campaigns that drive real behavior change.
When your employees understand the risks and know how to respond, your organization is better protected from financial loss, reputational damage, and costly breaches.
Employer Branding that Attracts and Retains
Your reputation as an employer matters now more than ever. A strong employer brand helps you attract top talent, retain great people, and keep teams engaged and inspired.
We help you shape and share a brand story that resonates—inside and out. Our work focuses on:
Building a brand employees are proud to be part of
Clarifying what sets you apart in a crowded talent market
Designing experiences that reflect your values—from day one to day 1,000
Bringing consistency and authenticity to every touchpoint—internal and external
In a competitive talent market, the companies that stand out are the ones that know who they are—and know how to show it. We’ll help you define it, design it, and bring it to life.
HR Communications that Connect
We act as the bridge between HR and your people, making sure your internal messaging is not only on-brand but also easy to understand, visually engaging, and actionable.
Whether you’re sharing new policies, training and development information, or benefits updates, we help you say it in a way that sticks. When employees feel informed and included, engagement grows, and so does their trust in leadership. Let’s make your HR communications a strategic advantage.
Complete Branding Projects that Cut Through the Visual Noise
Let us put a face—and a voice—to your name. Your brand should reflect who you are, what you stand for, and how your company operates. Whether you're building a new brand from the ground up or refreshing an existing one, we’ve helped organizations of all sizes develop impactful, consistent, and authentic brands. Let us help you create a brand that speaks for you.
Our branding services include:
Logo Development: Distinctive, scalable marks that anchor your brand.
Naming: Strategic naming that’s memorable, relevant, and meaningful.
Tone and Voice: Defining how your brand sounds—formal, friendly, bold, compassionate—so every message is unmistakably “you.”
Visual Identity: Colors, fonts, design elements, and brand guidelines to ensure consistency across every channel.
Brand Messaging: Core messaging that explains your value and differentiates you from the competition.
Advertising Campaigns that Win Awards
Once your brand is defined, it’s time to get it out into the world. Whether you need to promote a product, boost awareness, or shift perceptions, we create bold, effective advertising campaigns that get noticed and drive results.
We don’t just make ads—we build campaigns that connect through thoughtful messaging, eye-catching visuals, and the right channels to reach your audience.
Our ad campaign services include:
Concept and messaging development
Design & Production
Channel-specific adaptation
Assets tailored to fit everything from a mobile banner to a stadium billboard.
Magazine Designs that Inspire and Inform
We create magazine designs that do more than look good. They connect with readers, reinforce your culture, and communicate key messages with clarity and style.
Whether it’s an internal employee magazine or a publication for a broader audience, we bring editorial experience, smart layout strategy, and visual storytelling that’s always on brand. The result? Magazines that inform, engage, and keep your audience coming back for the next issue.
Website Designs that Bring Your Brand to Life
Your website is more than a digital destination—it’s a living expression of your brand. It tells your story, showcases your culture, and connects people to what you stand for.
Whether you're building from scratch or refining an existing site, we design web experiences that:
Reflect your brand’s voice, values, and personality
Showcase your offerings and impact with clarity and confidence
Engage site visitors
Scale and evolve as your organization grows
Websites age fast—but we design them to stay sharp, relevant, and on-brand. Because when your site tells the right story, people don’t just visit—they buy in.
Award Winning Photography + Videography + Motion Graphics
Let’s Communicate
From conceptualizing to creating, we’re ready to design your communication vision. We promise a client-centric approach that empowers ideas, eases concerns, and delivers quality creative that will make you look good.
About
Our Services
+ Research and Insights
+ Brand Strategy
+ Strategic Planning
+ Social Media Integration
+ Internal Communications
+ Advertising Campaigns
+ Photography & Videography
+ Digital, Web and Mobile Communications
+ Online Learning Modules
+ Graphic Design
Our Locations
Head Office:
Eagle Lake, Ontario, Canada
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Print Production / Shipping / Warehousing:
Irvine, California, USA
Our Awards
+ International Business Award
+ American Business Award
+ Mercury Design Award
+ Icon Advertising Award
+ London Sales and Ad Award
+ John S. Grant Award
Our Team
+ Rose Janssen / Partner - Communication Strategist
+ Dana McMullen / Partner - Creative Director - Photographer
+ Lorrie Symons / Program Manager
+ Liz Dietrich / Creative Writer - Strategist
+ Jill Slack / Technical Writer
+ Nick Alexander / Motion Graphics
+ Zach Haedt / Videographer
+ Hannah Laurel / Professional Voice Artist
+ Mick Laurel / Professional Voice Artist